Getting Started > Usecases > Build Tailored Retargeting Campaignss
Use Case 3 –
Build Tailored Retargeting Campaigns
Visitor actions and page views are the traditional drivers behind retargeting, and although both of these can produce powerful results, they nonetheless treat all visitors alike, resulting in wasted time and effort.
Using Alert-On for Google Analytics, you can increase conversion rates significantly via the identification of anonymous traffic and adding more than 50 actionable data points to the picture, which allows you to do the following:
- Decrease the amount of time spent on customers that don’t match your ideal profile
- Use ad segmenting to focus on individual prospects and enhance conversion rate
This has the potential to have a huge impact. Rather than simply targeting each visitor to your site with the exact same generic ad, you can identify and retarget those in specific industries, who are using specific technologies, or even those representing companies of a certain size with customized ads designed to capture their attention.
How to Get Started
Incorporating our advanced targeting system into your current remarketing campaign couldn’t be more simple and straightforward if you’re already using Google Analytics. Here’s how:
- Enlist in our free trial program of Alert-On for Google Analytics and run the setup wizard
- Use your new data to craft a customized audience in Google Analytics