Data Enrichment Technology

Data Enrichment

A successful marketing funnel depends on your ability to create relationships with clients through relevant, personalized correspondence.

There’s one problem – you probably don’t have the data to do this! Keyword filters can only take you so far, as you have probably found. Either your data is not precise enough, or it is missing altogether.

Alert-On Data Enrichment fill in the holes and organizes your data so you can send out a complete correspondence.


With Alert-On, you can personalize at scale, usually resulting in a better customer journey, higher response rates and improved marketing ROI.

Here are just a few of the advantages you can expect with us:

Precision data inferral

Alert-On accurately infers data from existing fields to create more precise records.

Buyer persona

Enriched data helps you see your prospects from the most relevant perspectives and form a clearer picture of who they are.

Append data

Alert-On connects seamlessly with your CRM, helpdesk and third-party apps to consolidate your customer information.

The Alert-On Data Rules Engine

Our proprietary data collection and allocation engine is our market advantage. We completely automate the administration of your data based on rules that you select. Here are just a few of the reasons to do business with us:

  • Start with a proven, vetted data cleaning best practices model until you can organize your own ruleset.
  • Modify any rule to suit your requirements – you have full control over every aspect of your data.
  • Pull reference data from any source, or create your own.

The Alert-On Data

If you need instant access to the leading B2B data providers, we provide it for you. We also equip you with all of the tools you will need to consolidate your data from multiple sources, from collection to management.

  • Simplify your data collection process for your sales and marketing teams.
  • Consolidate your data based on your company values, not a hodgepodge of standards from your original sources.
  • Designate a hierarchy of data providers to ensure you get what you need.
  • Easily swap in and out data providers as your needs change.

Data Enrichment Means More Personalized Service

We give you a complete set of reference data that you can use to clean, normalize or enrich your data. This data includes the following:

  • Lists of metro areas, area codes, cities, countries, and postal codes to help you fill in missing address fields.
  • Lists of industries and SIC and NAICS codes for segmentation.
  • A multilingual list of over 2,000 job title keywords to help you precisely structure job function and job level data.
  • Any list you want to add or customize—Alert-On can be tailored exactly to your needs. We can also enrich lead source data.
  • Alert-On easily integrates with industry standard platforms such as Google Places to pull any information you need.