IP Pulse —
Technology
50 Unique Data Points
Give your analytics and marketing teams all the information they need, right at their fingertips. Other analytics programs may be able to identify certain large companies or even determine who spends the most time at your website, but IP Pulse offers a much wider range of metrics than most companies can provide.
Get the Most Up-to-Date Information
Because IP Pulse’s data is generated in real-time, you’ll always have the most up-to-date information available. Even when companies change or de-list their IP addresses, you’ll never miss a beat (or a potential sale). With IP Pulse’s proprietary technology, we can generate data on companies of all sizes and types, regardless of whether they’ve made their IP address public.
Identify and Track Visitor Accounts
With IP Pulse, you’ll be able to do a deep dive into your website analytics. Not only can you track who is visiting your site, which pages they’re spending time on, and how often they return, you’ll be able to set up site filters to ensure you’re given an immediate heads-up whenever a key client or customer arrives. This can allow you to hyper-target your advertising campaigns to ensure they’re seen by the eyes that matter most
Improve Marketing Effectiveness Through Personalized Retargeting
Retargeting is a hot topic in today’s marketing circles, but isn’t always as effective as it could be. Although page views and visitor actions can provide some data on which to base retargeting, IP Pulse allows you to further optimize these efforts by targeting your identified IP addresses to advertising campaigns and messages that are specifically tailored to their interests.
Optimize Your Marketing Dollars
Some studies indicate that today’s consumers are exposed to as many as 10,000 different brand messages each day. In this highly-competitive advertising environment, you want to direct your marketing dollars where they matter most. IP Pulse gives you the information you need to focus your time and energy on the most effective advertising channels while quickly discontinuing campaigns that haven’t yielded desirable results.
